About Samet Yigit

I'm Samet Yigit. I studied mathematics, and that training shapes everything I do: I'd rather measure than guess. A growth problem, an ad budget, a database schema — to me they're all the same kind of problem. You define what matters, look at the evidence, and reason your way to a decision instead of following a hunch or a trend.

That mindset is the thread running through work that, on paper, looks like several different jobs. I design interfaces and brand identities. I build the websites and mobile apps behind them. I write the APIs that tie everything together. And on the marketing side I run SEO and Google Ads campaigns. These aren't four unrelated skills. They're the same analytical approach pointed at four parts of one problem: building something useful and getting the right people to it.

Working across all of those is the real advantage. An SEO specialist who understands how pages render and how search engines crawl fixes technical problems instead of passing them on. A developer who understands conversion and search intent builds products that get found and sell. And when the person who designs the page also writes the code, the live result matches the mockup. The gaps between disciplines, where most projects lose time and quality, simply aren't there.

I care a lot about how things are built, not just whether they work. Pages that load instantly and stay out of the way. Typed, maintainable code I'd be happy to return to a year later. Honest measurement instead of vanity metrics. And restraint: removing whatever doesn't earn its place until only what matters is left. "It works" is the starting line, not the finish.

Most of my client work runs through my agency, Cryptosam, which gives small and mid-size businesses access to SEO, advertising and development they'd usually only get from a much larger team. I've managed real budgets and shipped real products under deadlines, so I tend to be direct: I'll tell you what's worth doing, what isn't, and why — without the jargon.

This site is the personal side of that work: who I am, how I think, and the kind of projects I take on. If any of it resonates, the contact page is one click away.

How I work