Match Type Tool

Drop in a keyword list and get it formatted for every Google Ads match type at once: broad, "phrase" and [exact]. Duplicates removed, ready to copy.

Keywords

lowercase remove duplicates

Broad

Phrase

Exact

Broad reaches the most queries (and the most waste). Phrase keeps word order. Exact is the tightest control. Most accounts start broad to find terms, then tighten.

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