Google Ads
ROAS
Return on Ad Spend — the revenue earned for every unit of currency spent on advertising; the core profitability metric for paid campaigns.
Also known as: Return on Ad Spend
ROAS answers one question: for every ₺1 you spend on ads, how much revenue comes back? A ROAS of 4 means ₺4 in revenue for every ₺1 spent.
It’s the number that tells you whether a campaign is actually working, not just busy. Clicks and impressions feel like progress; ROAS is the one that pays salaries. But it’s only as trustworthy as the data beneath it — if your conversion tracking is broken or double-counting, your ROAS is fiction.
The figure you need depends on margin. A store with 70% margin can thrive at a ROAS of 2; one with 15% margin loses money there. So “good ROAS” is never a universal number — it’s whatever clears your break-even plus the profit you want.
When I manage Google Ads, I set the target ROAS from real margins first, verify the tracking, then let the data guide bids. Optimizing toward a wrong or unverified number is the quietest way an ad budget leaks.
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